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1,042 / 10,000
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1,042 entries declassified
All 12
Logic 0
Mechanics 0
Numbers 0
Words 0
Bias 1
Decisions 2
Paradox 2
Attention 4
Social Proof 1
Choice 0
Persuasion 1
Platforms 0
Habit 0
Negotiation 0
Pricing 0
Incentives 0
Signals 0
Statistics 1
Scarcity 0
Brand 0
Framing 0
Narrative 0
Naming 0
Rhetoric 0
Rewards 0
Progress 0
Competition 0
Engagement 0
Achievements 0
Priming 0
Emotions 0
Attention Cap. 0
Recall 0
Fatigue 0
Tokenomics 0
Trust 0
Yield 0
Governance 0
Markets 0
Color 0
Sound 0
Touch 0
Scent 0
Space 0
12 / 12
No visual on file
Attention & Memory
Entry #0194
You can know a word begins with a hard sound, has three syllables and is foreign, and still not produce it. Knowing a thing and reaching it are separate operations.
The hidden part
#0194
A forgotten word arrives with a description of itself. That description is proof the record survives and only the route to it failed.
Reveal the hidden insight of Why the tip of the tongue holds the shape of a word
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No visual on file
Attention & Memory
Entry #0192
A habit is not stored inside the intention. It is stored in the pairing between a setting and a response, which is why the setting has a vote.
The hidden part
#0192
The habit is not held in your resolve. It is held in the room, which is why moving house works better than trying harder.
Reveal the hidden insight of Why breaking a habit needs a changed context
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No visual on file
Attention & Memory
Entry #0191
Attention is not a window that shows whatever stands in front of it. It is a budget, and anything the current task did not request goes unpaid.
The hidden part
#0191
Attention is a budget, not a window. What the task did not request goes unpaid, and the unpaid item leaves no receipt of having been missed.
Reveal the hidden insight of The reason you miss the obvious when counting something else
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No visual on file
Statistical Illusions
Entry #1126
Berkson bias makes two independent traits look related because the sample was filtered by a shared gate, not by reality.
The hidden part
#1126
A filter can create a relationship that the population never had.
Reveal the hidden insight of Why Berkson bias bends the sample
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No visual on file
Social Proof
Entry #1125
Social proof travels with context: when people borrow a norm from a similar setting, they often change behaviour without noticing why.
The hidden part
#1125
A norm travels best when it arrives wearing the clothes of the room it wants to enter.
Reveal the hidden insight of Why a borrowed norm makes habits move
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No visual on file
Persuasion Systems
Entry #1121
Inoculation theory shows why warning people with a weak counterargument can make them harder to persuade later, not easier.
The hidden part
#1121
A weak challenge, handled early, can harden belief against a later one.
Reveal the hidden insight of Why warning people can make them believe less
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No visual on file
Paradox & Proof
Entry #1118
The efficacy-effectiveness gap explains why a treatment that works in trials can fail in practice: trials strip out the patients and conditions ordinary care contains.
The hidden part
#1118
A trial measures what a treatment can do; practice measures what it does do.
Reveal the hidden insight of Why a treatment that works in trials can fail in practice
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No visual on file
Paradox & Proof
Entry #1117
The Jevons paradox explains why a more efficient engine can burn more fuel: cheaper work invites so much extra use that total consumption rises.
The hidden part
#1117
Efficiency makes each unit cheaper, and cheaper units get used until the saving is spent.
Reveal the hidden insight of Why a more efficient engine can burn more fuel
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No visual on file
Decision Architecture
Entry #1113
The evaluability hypothesis explains why an option wins alone and loses beside a rival: attributes with no natural scale stay invisible until compared.
The hidden part
#1113
An attribute with no scale is invisible alone and decisive beside a rival.
Reveal the hidden insight of Why an option looks better alone than beside a rival
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No visual on file
Decision Architecture
Entry #1112
Implementation intentions work because a written when-and-where plan hands control to the situation, so the action fires without a fresh decision.
The hidden part
#1112
A goal names the destination; an if-then plan names the moment the journey starts.
Reveal the hidden insight of Why writing down when and where you will act works
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No visual on file
Cognitive Bias
Entry #1108
Egocentric contribution bias makes every team member recall their own share as larger than it was, so the claimed contributions add up past one hundred per cent.
The hidden part
#1108
Everyone remembers their own part in detail and everyone else's in summary; the totals never add up.
Reveal the hidden insight of Why you take credit for the team’s win and forget your part
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No visual on file
Attention & Memory
Entry #1104
Attention residue explains why a glance at your phone costs more than the glance: part of your mind stays on the task you left behind.
The hidden part
#1104
The cost of an interruption is not the minute it takes; it is the part of you that stays behind.
Reveal the hidden insight of Why a glance at your phone costs more than the glance
↻
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