Filtered dossier

Persuasion Systems

Repeatable methods for moving a mind that resists moving.

  • 3 / 3
  • No visual on file
    Persuasion Systems Entry #0267

    Why the messenger changes the message

    Audiences evaluate the source before the content, and the evaluation sets how much scrutiny the content will receive at all.

    Adept
    The hidden part #0267

    The source is evaluated first and sets how closely the content is read. The verdict then arrives phrased as a verdict on the content.

    Open file
  • No visual on file
    Persuasion Systems Entry #1121

    Why warning people can make them believe less

    Inoculation theory shows why warning people with a weak counterargument can make them harder to persuade later, not easier.

    Adept
    The hidden part #1121

    A weak challenge, handled early, can harden belief against a later one.

    Open file
  • No visual on file
    Persuasion Systems Entry #1120

    Why a warning can backfire into resistance

    Psychological reactance explains why a warning can backfire: the more a message feels like control, the more people protect their freedom.

    Novice
    The hidden part #1120

    Pressure can create the very refusal it was meant to prevent.

    Open file