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Price Psychology

Numbers arranged until they feel like value.

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    Price Psychology Entry #0368

    The reason a comparison table decides the purchase

    The table does not report the options. It selects which attributes exist, and a preference assembled from those rows is the seller’s preference.

    Novice
    The hidden part #0368

    Buyers assemble preferences from the display rather than bringing them. Choosing the attributes is therefore choosing the winner.

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    Price Psychology Entry #0366

    The reason a price increase works best when explained

    A rise with no reason reads as opportunism. A rise with a reason reads as a cost being passed on, and the same number is judged differently.

    Adept
    The hidden part #0366

    Buyers judge the motive before the value. An unexplained increase fails a fairness test the pricing model never represents.

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