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Scent Marketing

Aromas deployed where they cannot be attributed to a source.

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    Scent Marketing Entry #1051

    Why a hotel lobby has a smell you cannot quite place

    An ambient scent too subtle to name bypasses critical scrutiny, so the mood it sets is felt without being questioned.

    Novice
    The hidden part #1051

    A scent you can name is a scent you can reject — a scent you cannot name simply becomes the feeling of being there.

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