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Tactile Influence

Materials selected for the judgement they produce on contact.

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    Tactile Influence Entry #1026

    Why a heavy menu makes the restaurant feel more expensive

    The weight of the menu transfers to the perceived weight of the brand, so the diner reads the prices through a frame the hands already set.

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    The hidden part #1026

    The diner reads the menu with her eyes — but she judges the restaurant with her hands, and the weight whispers expensive.

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