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    Sound Design Entry #1021

    Why the pop of a can is used in an advert with no can in it

    The pop triggers a sensory memory of cold refreshment, so the sound alone delivers the thirst cue the visual cannot match.

    Novice
    The hidden part #1021

    The pop does not sell the can — it sells the cold, and the cold is felt in the ear before the hand ever reaches for the fridge.

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    Sound Design Entry #1019

    Why a soft major chord makes an advert feel trustworthy

    A major chord in a soft timbre activates associations with warmth and safety, so the advert feels honest before the viewer has processed a single claim.

    Adept
    The hidden part #1019

    The chord is not background — it is the first argument the advert makes, and the viewer accepts it before the words begin.

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