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anticipation effect

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    Scarcity & Queues Entry #0452

    The reason a waiting list makes the product better received

    The wait is not a cost subtracted from the experience. It is an investment that the buyer then needs to justify, and the justification raises the evaluation.

    Adept
    The hidden part #0452

    Delay builds evaluative investment. The wait does not test patience; it manufactures the satisfaction that follows.

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