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Price Psychology
Entry #0352
The reason a decoy tier makes the middle look reasonable
Three tiers on a pricing page: cheap, middle, expensive. The expensive one is not there to be chosen. It is there to make the middle one look like the sensible option.
Adept
The hidden part
#0352
Value is judged by comparison, not absolutely. The tier nobody buys is the one that decides what everyone else buys.