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Reward Loops
Entry #0622
The reason logging in is rewarded before doing anything
The app pays you for opening it, before you play or produce anything. Presence is cheaper to reinforce than effort, and it is what they need.
Adept
The hidden part
#0622
You get paid for arriving because arriving is what they are buying. A reward strengthens the act it is tied to — and this one is tied to your return.