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Engagement Traps
Entry #0695
The reason the app opens on a feed, never on a task
Defaulting the launch screen to a scrollable feed instead of the user’s intended task ensures that every session begins with passive consumption before purposeful action.
Master
The hidden part
#0695
A feed labelled “Home” is not a starting point — it is a scenic route. The task waits while the scroll earns impressions.