Filtered dossier

attraction effect

  • 1 / 1
  • No visual on file
    Price Psychology Entry #0367

    Why the cheapest tier exists to be rejected

    A visibly inadequate lowest option is not there to sell. It converts an absolute price judgement into a comparison the middle tier is built to win.

    Adept
    The hidden part #0367

    The lowest tier is not a product. It is the reference the next tier is measured against.

    Open file