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Decision Fatigue
Entry #0828
Why a store makes you pick socks before you pick a sofa
The store sequences socks before sofas because trivial choices deplete decision resources, making the shopper more likely to accept the premium on the big-ticket item.
Novice
The hidden part
#0828
The small decisions are not warm-ups — they are withdrawals. By the time the shopper reaches the sofa, the willpower account has already been tapped for cushions.