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Decision Fatigue
Entry #0841
The reason bundling removes the work that stops a sale
Bundling collapses multiple evaluation tasks into a single accept-or-reject decision, removing the comparison work that stops a depleted brain from buying.
Adept
The hidden part
#0841
A bundle is not a discount with three products inside — it is a single decision wearing a trench coat. The price drop is the visible offer; the decision-cost drop is the invisible one.