No visual on file
Memory & Recall
Entry #0801
Why the first and last lines of an ad are the ones you keep
The first and last lines stick because serial-position effects give openings and closings privileged encoding, leaving the middle to fade unremembered.
Novice
The hidden part
#0801
Position is not packaging — it is the message’s survival ticket. A brilliant line in the middle is a seed buried too deep to sprout.