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Scent Marketing
Entry #1068
The reason a brand scents its packaging, not just its store
A scented package extends the brand’s olfactory presence into the home, so every unboxing re-activates the in-store emotional memory.
Novice
The hidden part
#1068
The store ends at the door — the scent in the bag carries it home, and the home becomes a pop-up showroom the customer did not consent to.