No visual on file
Memory & Recall
Entry #0803
Why a brand you can picture beats one you can only name
A picturable brand beats a name-only one because visual encoding creates a dual trace — image plus word — doubling the retrieval routes at point of purchase.
Novice
The hidden part
#0803
A name is one thread; a picture is two. The brand that can be seen in the mind’s eye is recalled through a door that words alone cannot open.