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Priming & Exposure
Entry #0728
Why a logo you never consciously noticed still earns your trust
Repeated subliminal exposure to a logo builds familiarity without awareness, and that familiarity is misread as trust when the brand finally enters conscious evaluation.
Novice
The hidden part
#0728
A logo seen twelve times and remembered zero times still tips the scale. Familiarity needs no memory — just repetition.