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Market Psychology
Entry #0964
The reason a rename can move a price with no product change
Changing a name attaches a new narrative without changing the product, and if the new name evokes a trending sector, the price reacts to the story, not the substance.
Adept
The hidden part
#0964
A new name attaches a new story. The price moves on what the name evokes, and the product underneath stays the same.