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charitable giving

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    Framing Effects Entry #0506

    The reason time framing changes charitable giving

    Two appeals for one cause. The one that asks about time before it asks about money collects more money, and the money request comes second.

    Adept
    The hidden part #0506

    The first unit named sets the terms of the whole request. Time invites meaning; money invites arithmetic.

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    Narrative Structure Entry #0527

    The reason a villain makes a cause fundable

    A problem without an antagonist is a condition. A problem with one is a story. Stories get funded; conditions get studied.

    Adept
    The hidden part #0527

    Conflict supplies the reason to act. The villain does not change the problem; the villain changes the story, and the story is what gets paid for.

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