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    Price Psychology Entry #0366

    The reason a price increase works best when explained

    A rise with no reason reads as opportunism. A rise with a reason reads as a cost being passed on, and the same number is judged differently.

    Adept
    The hidden part #0366

    Buyers judge the motive before the value. An unexplained increase fails a fairness test the pricing model never represents.

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    Choice Design Entry #0245

    The reason an error message can lose a customer permanently

    Failure is the only moment when a customer learns how they will be treated when things go wrong. That information cannot be obtained any other way.

    Master
    The hidden part #0245

    Failure is the only channel through which conduct under stress can be observed. Everything else the company says about itself is untested.

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