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    Scent Marketing Entry #1065

    Why a smell can make a room seem cleaner than it is

    A citrus or pine scent activates the brain’s cleanliness template, so the nose files the room under clean before the eyes check the surfaces.

    Master
    The hidden part #1065

    The eyes see clutter — the nose smells citrus, and the brain sides with the nose because the nose was right more often in evolutionary time.

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    Scent Marketing Entry #1061

    Why a gym masks sweat with citrus instead of clearing it

    Citrus scent signals energy and cleanliness at a fraction of the cost of full odour removal, so the nose accepts the cover story.

    Novice
    The hidden part #1061

    Removing the smell says nothing — covering it with citrus says clean, and the nose prefers an answer to a silence.

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