No visual on file
Color Psychology
Entry #0986
Why a luxury label drains the hue from its packaging
Desaturated, near-neutral packaging signals restraint and exclusivity, because loud colour connotes mass appeal and quiet colour connotes the confidence not to shout.
Novice
The hidden part
#0986
Draining the hue says I don’t need to shout. Luxury whispers in colour because shouting is for brands that have to fight for attention.