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comparability

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    Decision Architecture Entry #0145

    The reason a bundled price stops comparison

    A single figure covering several items cannot be checked line by line. Comparison requires prices for the parts, and the bundle exists to withhold them.

    Master
    The hidden part #0145

    A bundle discloses the total honestly and withholds the only prices you could have checked. Nothing is hidden at the level you can see.

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    Brand Language Entry #0494

    Why the word solution replaced the word product

    A product has edges, a price and a comparison set. A solution has none of those, because the noun describes an outcome the buyer wants rather than a thing being sold.

    Adept
    The hidden part #0494

    A product can be compared. An outcome has to be defined first, and whoever defines it controls what the comparison includes.

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