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conceptual metaphor

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    Framing Effects Entry #0522

    The reason a metaphor decides a policy debate

    A metaphor imports the logic of its source. Once crime is a virus, the conversation is about containment, and containment was never voted for.

    Adept
    The hidden part #0522

    A metaphor is not decoration on an argument. It is the machinery the argument runs on, and it arrives with its conclusions pre-installed.

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    Priming & Exposure Entry #0730

    Why heavy paper makes the offer inside feel more serious

    The weight of a printed document primes a metaphor of importance, causing the reader to judge its content as more substantive than the same text on lighter stock.

    Master
    The hidden part #0730

    Heavy paper does not add information — it adds gravity. The reader’s hand decides the proposal matters before the eyes finish the first paragraph.

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    Priming & Exposure Entry #0726

    Why holding a warm drink makes a stranger seem warmer

    Physical warmth from a held cup primes interpersonal warmth, causing the brain to rate a stranger more favourably before any social information is even processed.

    Novice
    The hidden part #0726

    A warm cup heats up social judgement before the mind knows it happened. The stranger did nothing warmer — the coffee did.

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