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    Decision Fatigue Entry #0847

    The reason the upgrade is offered on the confirmation page

    The upgrade is offered on the confirmation page because the buyer has just committed and the relief of decision completion lowers resistance to a small addition.

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    The hidden part #0847

    The confirmation page is not the end of the sale — it is the start of the second one. The buyer’s defences drop with the click of "Confirm," and the upgrade slips through the closing door.

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