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    Decision Architecture Entry #0126

    Why the default option decides more than the argument

    Whoever chooses what happens when nobody chooses has more influence than everyone who argued. Defaults are the quietest form of authority there is.

    Novice
    The hidden part #0126

    A default is not an absence of a decision. It is a decision made in advance, by somebody else, for everyone who does not intervene.

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    Decision Architecture Entry #0140

    Why the checkbox already ticked is the business model

    A pre-ticked box does not persuade anyone. It converts consent from something obtained into something not withdrawn, and inattention supplies the difference.

    Master
    The hidden part #0140

    The default is not a suggestion. It is the answer given by everyone who does not answer.

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