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Color Psychology
Entry #0978
Why a discount tag works in red on one shelf and not the next
Red signals urgency on a low-involvement shelf where impulse rules, but risk on a high-involvement one where deliberation rules, so the same colour sells or repels.
Novice
The hidden part
#0978
Red says hurry on a snack shelf and be careful on an electronics shelf. Same colour, different context, opposite effect.