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Memory & Recall
Entry #0824
The reason a brand tied to a routine is never forgotten
A brand tied to a routine is never forgotten because the daily cue-behaviour loop reactivates the brand trace automatically, bypassing the need for ad refreshment.
Master
The hidden part
#0824
Advertising rents attention. A routine owns it. The brand embedded in a daily cue never needs to bid for recall — the morning alarm does the work for free.