No visual on file
Color Psychology
Entry #0981
The reason a menu prints its prices in a muted grey
Dimming the price into a faint grey reduces its visual salience, so the diner’s eye dwells on the dish name and the cost registers only peripherally.
Adept
The hidden part
#0981
A muted price is still there but barely heard. The grey lowers its visual volume, and the diner’s attention — and spending — follow.