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Emotional Triggers
Entry #0767
Why an ad that makes you laugh lowers your defences
Humour in an ad lowers defences because laughter shifts the brain from analytical scrutiny to social bonding mode, letting persuasion slip past unchallenged.
Adept
The hidden part
#0767
Laughter is not a bonus in advertising — it is the mechanism. It switches off analytical processing so the message enters through the social door.