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crisis communication

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    Rhetoric & Omission Entry #0587

    The reason omitting a fact is more effective than denying it

    A denial names the fact and asks the audience to disbelieve it. An omission leaves the fact unmentioned, and what is never raised cannot be questioned.

    Adept
    The hidden part #0587

    A denial names the thing denied. An omission leaves it unraised. What is unraised cannot be the subject of doubt.

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    Brand Language Entry #0492

    Why an apology from a company reads unlike an apology

    A personal apology accepts fault. A corporate one is drafted where regret and liability meet, so the grammar is built to express one without conceding the other.

    Adept
    The hidden part #0492

    Corporate regret is drafted at the boundary of liability. The construction that protects the company is the one that sounds like evasion.

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