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Decision Fatigue
Entry #0837
The reason a curated shop outsells one that stocks everything
A curated shop outsells a full-range one because curation absorbs the comparison cost, delivering a decision the shopper can accept rather than one they must construct.
Adept
The hidden part
#0837
Curation is not about what is on the shelf — it is about what has been taken off. Every removed bottle is a comparison the shopper no longer has to make.