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Decision Fatigue
Entry #0833
The reason a simple plan outsells the customisable one
A simple plan outsells the customisable one because customisation demands evaluation effort that depletes the buyer before a commitment can form.
Adept
The hidden part
#0833
Flexibility is not free — it is paid in willpower. A fixed plan makes the decision for the buyer; a configurator makes the buyer work for a decision they never reach.