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Decision Fatigue
Entry #0850
Why the smallest snag late in a flow ends the purchase
Late in a flow the depleted brain treats any friction as a reason to stop, so the smallest snag ends a purchase that was nearly complete.
Adept
The hidden part
#0850
Friction has a variable cost that inflates with every prior step. The last pebble feels like a boulder to a brain that spent its strength on the first five.