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discounts

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    Price Psychology Entry #0357

    Why anchoring works on the price you never pay

    A struck-through figure that nobody was charged still sets the standard the real price is judged against. Its only function is to be higher.

    Novice
    The hidden part #0357

    The anchor works by being adjacent, not by being true. A number nobody paid still sets the scale for the number you do.

    Open file
  • No visual on file
    Price Psychology Entry #0357

    Why anchoring works on the price you never pay

    A struck-through figure that nobody was charged still sets the standard the real price is judged against. Its only function is to be higher.

    Novice
    The hidden part #0357

    The anchor works by being adjacent, not by being true. A number nobody paid still sets the scale for the number you do.

    Open file
  • No visual on file
    Price Psychology Entry #0363

    Why a discount you did not ask for lowers value

    An unrequested reduction answers a question the buyer had not asked: what the seller can still accept. The old price stops being a fact about the product.

    Novice
    The hidden part #0363

    A volunteered discount does not describe a better deal. It describes how much room the first price contained.

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    Market Signals Entry #0416

    The reason a price cut can signal weakness

    Buyers do not read a lower price only as a better deal. They also ask what the seller learned that made the old price impossible to hold.

    Adept
    The hidden part #0416

    An unexplained reduction is not a better offer. It is the seller revising a claim they previously made in public.

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