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dwell-time

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    Spatial Design Entry #1078

    Why a store entrance is kept wide and slow

    A wide threshold slows the stride and triggers a transition from street pace to shopping pace, so the shopper arrives receptive, not rushed.

    Novice
    The hidden part #1078

    The narrow door rushes you in — the wide one slows you down, and the store that slows the stride wins the browse.

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    Scent Marketing Entry #1069

    Why a warm spiced aroma lifts spending in winter

    A spiced scent activates thermal associations that warm the mind, so the shopper feels cozier and lingers in a season that normally rushes her home.

    Adept
    The hidden part #1069

    The thermostat heats the body — the cinnamon heats the mind, and the mind decides whether to stay.

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    Scent Marketing Entry #1055

    Why an aroma in a shop makes you linger longer

    A pleasant ambient scent distorts time perception, so the shopper underestimates how long she has been browsing and stays beyond her plan.

    Master
    The hidden part #1055

    The scent does not sell products — it buys time, and every stolen minute is a minute the shopper spends without knowing she spent it.

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    Sound Design Entry #1006

    The reason silence in a shop makes people leave sooner

    A silent shop feels empty and uncomfortable, because humans read ambient sound as a sign of life and its absence as a signal that something is wrong or unwelcoming.

    Adept
    The hidden part #1006

    Silence in a shop says something is wrong. The ear reads ambient sound as life, and its absence as a reason to leave.

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    Sound Design Entry #1002

    The reason a supermarket plays slow music on a busy day

    Slow-tempo music lowers walking speed, so shoppers move through aisles more slowly, spend more time browsing, and buy more than they would under faster music.

    Adept
    The hidden part #1002

    Slow music slows your feet. The tempo paces your walk, and the extra time in the aisle fills the basket you thought you chose.

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