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    Sound Design Entry #1008

    The reason a restaurant gets louder to make you eat faster

    Loud music raises arousal and accelerates eating pace, so a restaurant that needs fast table turnover cranks the volume to shorten the meal without rushing the diner.

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    The hidden part #1008

    Loud music speeds the fork, not the clock. The diner eats faster because arousal accelerates her pace, and she never feels hurried.

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