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    Persuasion Systems Entry #0264

    The reason a request is stronger when it names a cost

    An unspecified ask is priced by the listener at the worst plausible amount. Naming the cost replaces that estimate with a number you chose.

    Adept
    The hidden part #0264

    An unspecified request is priced at the worst plausible cost. A stated one is priced at the figure you named.

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    Persuasion Systems Entry #0267

    Why the messenger changes the message

    Audiences evaluate the source before the content, and the evaluation sets how much scrutiny the content will receive at all.

    Adept
    The hidden part #0267

    The source is evaluated first and sets how closely the content is read. The verdict then arrives phrased as a verdict on the content.

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