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Emotional Triggers
Entry #0754
The reason a sad story raises what you are willing to give
Sadness triggers an empathic response that inflates the perceived value of helping, making the listener willing to give more than a rational case alone would.
Adept
The hidden part
#0754
A name and a face outweigh a million in a spreadsheet. The donor gives to Rokia, not to a statistic that includes her.