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entrance-display

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    Priming & Exposure Entry #0748

    Why a single luxury piece at the door lifts the whole catalogue

    A luxury item placed at the entrance establishes a high-quality anchor that biases the perceived quality of every subsequent, more affordable item the shopper encounters.

    Adept
    The hidden part #0748

    A luxury piece at the entrance does not need to sell. It only needs to be seen — so everything behind it looks better.

    Open file
  • No visual on file
    Spatial Design Entry #1093

    The reason the first table holds the newest, priciest goods

    The first display anchors the price frame for the visit, so every item seen afterward is judged against the premium the entrance installed.

    Novice
    The hidden part #1093

    The jacket at the door is not for sale — it is for framing, and the frame makes everything behind it feel cheap.

    Open file