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Decision Fatigue
Entry #0829
The reason the last option on a long menu is chosen least
The last option on a long menu is chosen least because evaluation fatigue exhausts comparison capacity, so the brain defaults to an earlier processed item.
Adept
The hidden part
#0829
A forty-item menu is not forty equal chances — it is a gradient from full deliberation to no deliberation. The last item is not rejected; it is never truly evaluated.