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Decision Fatigue
Entry #0839
The reason a hectic day ends in an impulse buy
A hectic day ends in an impulse buy because accumulated decisions deplete self-control, and the evening brain trades long-term prudence for immediate gratification.
Adept
The hidden part
#0839
The impulse buy is not the day’s last decision — it is the decision that happens when the ability to decide well has been used up.