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expectation-assimilation

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    Cognitive Bias Entry #1107

    Why a cheap wine tastes better when you are told the price

    Expectation assimilation means a stated price changes the pleasure you actually taste, not just the words you use to describe the wine afterwards.

    Novice
    The hidden part #1107

    You do not taste the wine and then the price; the price is already in the glass.

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    Priming & Exposure Entry #0741

    The reason a dish described as grandmother’s tastes richer

    A nostalgic label primes warmth and care that the brain projects onto the flavour, making the dish taste richer before the tongue registers the first bite.

    Adept
    The hidden part #0741

    A grandmother on the label puts a story in the mouth. The recipe is the same; the memory is manufactured.

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