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experience goods

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    Market Signals Entry #0411

    Why a free consultation signals confidence

    Offering time for free implies the provider expects the meeting to convert. The confidence is inferred from the cost absorbed, not from anything said.

    Novice
    The hidden part #0411

    Absorbing a cost implies expecting to recover it. The free session is read as a statement: I know what will happen when you see the work.

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    Market Signals Entry #0406

    The reason an unbranded product must compete on price

    Without a name to carry consequences, quality claims cannot be verified before purchase. The only remaining axis of comparison is the number on the label.

    Adept
    The hidden part #0406

    A brand is collateral, not decoration. Without a name to lose, a quality claim has nothing standing behind it.

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