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Reward Loops
Entry #0618
The reason a countdown on a bonus changes what it is worth
Attach a ticking clock to an offer and the identical item is suddenly worth more. The deadline adds no value, yet it reprices the same thing upward.
Novice
The hidden part
#0618
The clock changes nothing about the item and everything about the choice. Scarcity is a frame, and a deadline is how you paint it on.