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eye-tracking

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    Attention Capture Entry #0778

    Why a page is scanned in an F before it is read

    A page is scanned in an F because the brain minimises cognitive effort, sampling the top and left edges before deciding whether the rest deserves a full read.

    Novice
    The hidden part #0778

    The F is not a reading pattern — it is a triage pattern. The brain auditions the page before committing attention, and content outside the F never reaches the audition stage.

    Open file
  • No visual on file
    Attention Capture Entry #0776

    Why a face in an image is seen before anything else

    A face is seen before anything else because the fusiform face area responds within 170 ms, hijacking attention before the conscious mind chooses where to look.

    Novice
    The hidden part #0776

    Placing a face in an image is not adding a person — it is commandeering a 170-millisecond neural express lane that no typography or colour scheme can match.

    Open file