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feed design

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Choice Design Entry #0231

The reason infinite scroll removes the decision to stop

Paginated lists end, and every ending forces a choice. A feed that never ends never asks the question, so the session ends by exhaustion instead.

March 11, 2025 Adept

The hidden part #0231

Endings are where choices live. Remove the boundary and continuation stops being a decision at all.

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Engagement Traps Entry #0695

The reason the app opens on a feed, never on a task

Defaulting the launch screen to a scrollable feed instead of the user’s intended task ensures that every session begins with passive consumption before purposeful action.

February 2, 2018 Master

The hidden part #0695

A feed labelled “Home” is not a starting point — it is a scenic route. The task waits while the scroll earns impressions.

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