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    Negotiation Frames Entry #0326

    Why the person who names a number first is not always losing

    Folk wisdom says never go first. Research says the first number anchors the entire negotiation, and whoever sets the anchor often sets the outcome.

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    The hidden part #0326

    Anchoring can outweigh information loss. The person who sets the first number often sets the final one, because every adjustment thereafter begins from their starting point.

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