No visual on file
Engagement Traps
Entry #0689
The reason the dismiss button is smaller than the continue button
Making the dismissal option smaller and less visually prominent increases the effort required to decline, tilting the default toward the action the interface prefers.
Adept
The hidden part
#0689
The primary button serves the company. The secondary button serves the user. Making one large and the other small is a choice about whose preference counts.