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    Spatial Design Entry #1088

    Why an airport puts duty-free between you and the gate

    A forced walk through retail after security catches a traveller with time to kill and nothing else to do, so the captive path becomes a revenue corridor.

    Novice
    The hidden part #1088

    The airport does not offer duty-free — it requires passage through it, and the path that has no alternative becomes the most profitable corridor in retail.

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    Spatial Design Entry #1077

    The reason a supermarket puts milk at the very back

    A staple at the back forces the shopper to walk past every aisle, so the trip for one item becomes a gauntlet of unplanned temptation.

    Adept
    The hidden part #1077

    The milk is not at the back because of refrigeration — it is at the back because the walk there sells everything in between.

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